Whether we like it or not, social media plays a significant role in our everyday lives. According to research, more than 50% of people worldwide have social media accounts, and more than 70% of people in the US are active users. Given how much time we've been spending indoors during the pandemic, it's not unexpected that we've been using social media more frequently. According to eMarketer research, Americans used social media for an average of 100 minutes per day.
Social media marketing
Let's first talk about what social media marketing is in reality. The creation and sharing of material, information, and contacts are made possible by a group of online communities, platforms, and applications, according to our open step by RMIT. It is the use of social media platforms to increase traffic to your website, to put it another way.
Forums, blogs, social networks, and wikis are just a few of the many social media technologies that are utilized in this area. Organizing and managing marketing campaigns across social media platforms by producing content, interacting with followers, and examining social media analytics to gauge success is the main responsibility of individuals who work in social media marketing.
One of the finest free strategies for using social media marketing is to have a Facebook profile. It is the most widely used social media platform available, with over 2.7 billion monthly active users, making it essential for any social media marketing strategy.
However, Facebook has more to offer than just that. In addition to setting up a Facebook company page to aid in the creation of a brand identity, businesses may utilize Facebook ads to attract more visitors to their page, publish promoted posts, and use Facebook for a variety of other marketing strategies.
YouTube
You might be shocked to learn that YouTube has a higher monthly active user base than Instagram, making it an excellent platform for gaining fans. Although Instagram is a far better platform for short-form material and photographs that promote your company, YouTube may be a terrific choice if you're making lengthier films.
In addition to creating films for YouTube channels, businesses may also employ influencer marketing techniques and pay for YouTube advertising. This can be a terrific opportunity to target a certain demographic because influencers frequently make sponsored videos where they feature or discuss a particular brand.
Instagram is another another hugely popular social media platform and a fantastic location to promote your business. Instagram is currently used by 80% of US firms, , proving its popularity and effectiveness as a marketing tool.
Many businesses use Instagram as a form of product catalog, posting images that match their brand's design as well as user-generated content—pictures of their consumers using their items. As an alternative, businesses may use Instagram to promote their brand, run contests to get more followers, and produce sponsored posts.
Why social media marketing is so successful?
The use of social media platforms by more than 50% of the world's population was covered at the outset of the article. Additionally, they devote an average of two hours and twenty-five minutes every day to them. These statistics imply that utilizing social media as a component of your digital marketing plan enables you to effectively target a sizable audience. You can be losing out on thousands of fans by not using social media.
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